Privacy policy

Last updated: October 26, 2026

Introduction

This Privacy Policy explains how ELM & VENN ("we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from our website ("Site") or use our services in any manner (collectively, "Services"). By accessing or using our Services, you agree to the practices described in this policy. If you do not agree with our practices, please do not use our Services.

Updates to This Privacy Policy

We may modify this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide more prominent notice (such as adding a statement to our homepage or sending you a notification directly).

Information Collection and Use

Types of Information Collected:

  • Personal Information You Provide: This includes basic contact details (name, address, email, phone number), waitlist sign-ups (email address), order information (purchase details, shipping and billing information), account details, and customer support interactions, including messages sent through our contact form.
  • Automatically Collected Information: We collect usage data via cookies and similar technologies, which may include details such as your IP address, browser type, browsing behavior, and device information.
  • Information from Third Parties: We may receive information about you from other sources, such as payment processing partners and other service providers that help us provide the Services.

Use of Information:

  • Service Provision: Processing transactions, fulfilling orders, and providing customer support.
  • Communication: Sending you information about your account or transactions, waitlist and launch updates you have signed up for, and responding to inquiries.
  • Marketing and Advertising: Delivering marketing and service update notices based on your preferences or interests.
  • Improvement and Optimization: Enhancing the functionality and user experience of our Site and services.
  • Legal Compliance and Fraud Prevention: Addressing and preventing fraud, risk assessment, and other legal or regulatory requirements.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to monitor interactions with our Services and to store certain information. These technologies are used to maintain the functionality of our Services, enhance user experience, and for analytical purposes. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website.

Sharing and Disclosure of Information

We do not sell your personal information. We may share your information as follows:

  • Service Providers: With vendors and service providers who perform services on our behalf, including payment processing, data analysis, email delivery, hosting services, and customer service. Our store is hosted on Shopify.
  • Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a part of our business by another company.
  • Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, act in urgent circumstances to protect the personal safety of users of the Services, or protect against legal liability.

Your Rights and Choices

Depending on your location, you may have certain rights under applicable data protection laws. These may include the right to (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure; (iii) restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can unsubscribe from marketing emails at any time using the link in any email. To make a request, please use the contact details provided below.

Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information from our files as soon as possible.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us through our contact form.

Annex – Supplemental Consumer Health Data Privacy Notice

This Supplemental Consumer Health Data Privacy Notice ("Consumer Health Data Privacy Notice") supplements the ELM & VENN Privacy Policy. This Consumer Health Data Privacy Notice only applies to personal information that we process that is "consumer health data" subject to the Washington My Health My Data Act ("MHMDA"), the Nevada Consumer Health Data Privacy Law ("NCHDPL"), or other applicable state privacy laws that expressly apply to consumer health data.

Terms used in this Consumer Health Data Privacy Notice that are defined in the MHMDA, NCHDPL, or other applicable state privacy laws that expressly apply to consumer health data, will have the meaning set forth in those laws to the extent such laws are applicable.

Consumer Health Data We Collect

Consumer health data is defined very broadly, and some of the categories of personal information that we collect under our Privacy Policy may also be considered consumer health data.

Examples of consumer health data that you may provide to us, or that we may otherwise collect, may include:

  • Information that could identify your attempt to seek health care services or information, including services that allow you to assess, measure, improve, or learn about your or another person's health. For example, your purchase of, or interest in, an at-home pelvic floor wellness device.
  • Information about your health-related conditions, symptoms, or status that you choose to include in messages to us.
  • Reproductive or sexual health information.
  • Other information that may be used to infer or derive data related to the above or other consumer health data.

Sources of Consumer Health Data

We collect consumer health data that you provide to us, consumer health data we collect automatically when you use the Services, and consumer health data from third-party sources, as described in our Privacy Policy.

Why We Collect and Use Consumer Health Data

We collect and use consumer health data for the purposes and in the manner described in the "Information Collection and Use" section of the Privacy Policy.

Primarily, we collect and use consumer health data as reasonably necessary to provide you with the products or Services you have requested or authorized. This may include delivering the products or Services, ensuring the secure and reliable operation of the Services and the systems that support them, providing customer support, returns and warranty service, and other essential business operations that support the provision of the products and Services (such as meeting our legal obligations).

We may also use consumer health data for other purposes for which we give you choices and/or obtain your consent as required by law.

We do not sell consumer health data to third parties in exchange for money.

Sharing of Consumer Health Data

We may share consumer health data with your consent or as reasonably necessary to complete any transaction or provide any product or Service you have requested or authorized, with the categories of third parties listed in the "Sharing and Disclosure of Information" section of the Privacy Policy.

How to Exercise Your Rights

In accordance with applicable law, you may have specific rights with respect to your consumer health data, including the right to:

  • Confirm whether ELM & VENN is collecting, sharing, or selling consumer health data;
  • Request access to or portability of your consumer health data;
  • Request correction of your consumer health data;
  • Request to opt out of certain processing activities, including, as applicable, if we process your consumer health data for "targeted advertising" or if we "sell" your consumer health data (as such terms are defined by applicable consumer health data privacy laws);
  • Request a list of all third parties with whom ELM & VENN has shared your consumer health data;
  • Request that ELM & VENN cease collecting, sharing, or selling your consumer health data;
  • Request deletion of your consumer health data; and
  • Withdraw your consent from ELM & VENN's collection and sharing of consumer health data.

The rights afforded to consumers under applicable consumer health data privacy laws are subject to certain exceptions.

To exercise these rights, please contact us through our contact form. If your request is denied, you may appeal that decision by contacting us the same way. If your appeal is unsuccessful and your consumer health data is subject to MHMDA, you can raise a concern or lodge a complaint with the Washington State Attorney General at www.atg.wa.gov/file-complaint.

Updates to This Consumer Health Data Privacy Notice

We may update this Consumer Health Data Privacy Notice from time to time in our sole discretion. If we do, we'll let you know by posting the updated Consumer Health Data Privacy Notice on our website, and/or we may also send other communications.